Products can be sold on Amazon for many reasons, including reaching a broad audience. But with so many sellers on the platform, making your listings stand out is essential. With these tips, you can increase your chances of attracting more buyers and increasing sales. Make sure your listings are descriptive and accurate. Include high-quality photos and descriptions. Use a catchy title and good keywords.
- Create a clear and descriptive title
The title of your product is the first thing shoppers see. It needs to be clear and give critical details about your item.
- The brand name
- The product name
- Important features (like colour, size, or material)
- Any other relevant info (like quantity or model number)
Keep your title under 200 characters. Simple, easy-to-understand words are best. Use only lowercase letters and special characters sparingly. A clear title helps customers know what you’re selling at a glance.
- Use high-quality images
Good photos are crucial for Amazon listings. They show shoppers what your product looks like and how it works.
- Use a white background for your main image
- Show the product from different angles
- Include close-up shots of essential features
- Add lifestyle images to show the product in use
- Make sure your photos are clear and well-lit
High-quality images help build trust with buyers and make your listing look more professional. If you’re not confident in your photo skills, consider hiring a photographer.
- Write a detailed product description
Your product description gives shoppers more info about what you’re selling. It should cover all the essential details and answer common questions.
- A brief overview of the product
- Key features and benefits
- Materials and dimensions
- Care instructions
- Any warranties or guarantees
Use short paragraphs and bullet points to make your description easy to read. Focus on the product can help solve problems or make life easier for the buyer.
- Optimise for search
You need to optimise your listing for Amazon’s search engine to help more people find your listing.
- In your title
- In your bullet points
- In your product description
- In the backend, search terms
Research what words people use when searching for products like yours. Use these keywords naturally in your listing. Don’t stuff them in where they don’t make sense. Remember, you’re writing for real people, not just search engines.
- Encourage customer reviews
Reviews play a significant role in Amazon sales. They help build trust and give shoppers more info about your product.
- Use Amazon’s “Request a Review” button
- Include a note with your product asking for feedback
- Offer excellent customer service to encourage positive reviews
- Follow up with buyers to make sure they’re happy
Amazon doesn’t allow incentives for reviews. Focus on providing a great product and a great customer experience.
Bonus tip – Consider working with an Amazon agency
If you need help to improve your listings, consider working with an amazon agency. These agencies specialise in helping sellers optimise their Amazon presence.
- Keyword research
- Listing optimisation
- Product photography
- Advertising strategies
- Overall account management
Improving your Amazon product listings doesn’t have to be complicated. Follow these five easy steps to create more attractive and practical listings. Remember to focus on clear titles, high-quality images, detailed descriptions, search optimisation, and customer reviews. Improve your listings on an ongoing basis. Stay current with Amazon’s guidelines and best practices, and review and update your listings regularly to keep them fresh and relevant.