Instagram is a popular social network, with the help of which affiliate marketing is carried out in various verticals. It has a large audience, which is represented by users with different interests and levels of solvency.
Working with Instagram, webmasters encounter certain problems. How can they be solved, how to competently run traffic through Instagram?
More about how to run traffic on any source of traffic can be found in the blog of AffCommunity.
Advantages of Instagram audience
Some features of Instagram can complicate the work of webmasters. For example, it allows you to insert affiliate links not anywhere, but only where you describe your profile. Because of this, the work of webmasters becomes more complicated, they have to design the page in such a way that the users’ attention is focused on this description.
People who actively use Instagram constantly see ads that appear everywhere. These ads match their interests, so users do not develop banner blindness. This allows, having invested a minimum of money, to achieve a high conversion rate.
Women in this social network is 20% more than men. Its audience is young – about a third of adult users are under the age of 34 and are ready to make payments.
Affiliate marketing through Instagram has the following advantages:
- accurate targeting makes it possible to get traffic that is not inferior in quality to that which comes from search engines;
- well thought out hashtag system;
- you can engage in affiliate marketing with minimal budgets;
- you can promote offers using the services of bloggers, there is no need to promote your own accounts.
What problems can arise when working through Instagram?
When working through this social network, certain problems are accompanied by the run traffic even white, and even more so – gray. Moderators select ads very strictly, so webmasters must be very careful. Mistakes, even small, they should not be allowed.
Using this network for affiliate marketing has the following disadvantages:
- pages and advertising campaigns often fall into a block or under a ban on advertising, and the reasons for blocking are not explained;
- technical support works poorly, the administration does not provide the necessary assistance;
- advertisements are moderated strictly, many of them are rejected.
However, all these shortcomings are compensated for by a high-quality user audience and significant volumes of traffic, which Instagram provides in most geo.
How does Instagram differ from other traffic sources?
- Search engines (Yandex, Google). It is easier to run ads on Instagram than on Google or Yandex, and the attracted traffic is of higher quality.
- Native advertising. Traffic when using it is organic, often of high quality, but they pay for it less than for traffic from other types of advertising (targeted, contextual). Launching requires more effort, user engagement is high. Often used as a deceptive way to attract traffic with a small cost.
- Teaser advertising. In this case, the cost of advertising is small, the interface is simple, easily customizable. Traffic is of low quality, providing insufficiently high profits.
- Push. Low threshold of entry, the cost is about the same as clickander, popunder, teaser advertising. Easy to get traffic without spending too much money on research. Traffic is low quality.
The volume and quantity of traffic on other online platforms is worse than Instagram, and the growth prospects are less. Therefore, many webmasters prefer to work through Instagram and Facebook.